Streamline product data management with the group's PIM

  • Company: Blaklader
  • Industry: Work clothes
  • Number of products 25,000 product references

Daily updates

from the parent company’s PIM

25 000

different product references

More than 15 distributor matrices

to configure

Blaklader is a manufacturer of workwear, safety shoes, and protective gloves with a global presence.


Already equipped with a group PIM, the French entity needed an additional solution to streamline its product data management and automatically respond to local requests.


The Swedish manufacturer’s product data is spread between two different systems: a PIM and an ERP. The parent company performs almost daily updates, which the various entities retrieve and adapt according to their needs.

Manual management that penalizes marketing and sales teams

The issues

  • Centralize product data

Product information retrieved via different files from the group’s PIM.


  • Varied customer requests

Exchanges with customers slowed down by having to adapt existing data to the requested format.

“Before using Daiteo, I had to export several files from the group PIM and merge them to complete matrices.


Given that we handle about ten different matrix formats, this process quickly reached its limits.


We needed a complete solution that would allow us to centralize our product information and easily export it in the formats requested by our French clients.”

Joséphine Casays
Marketing & Communication Manager

Daiteo connected to the group's PIM

“We use Daiteo as an additional module to the group PIM. We use the group PIM to retrieve up-to-date information and use Daiteo to process this information and export it.


For example, thanks to ‘advanced filters,’ we can quickly find products to update or customize our exports as much as possible.


Daiteo also allows us to manage all our media and especially to generate links to our photos, manuals, or technical sheets that we transmit to our clients.”

A daily tool

“In the long term, the goal is to use Daiteo daily as a tool for managing our product database.


For now, we connect to the platform every month and more frequently as the end of the year approaches.


However, as soon as we have a new client, we use Daiteo to communicate our data to them.”

A constantly evolving solution

“Daiteo is a very advanced solution, rapidly evolving thanks to new features offered each month.


The teams are efficient and attentive; they are real product data management experts who quickly understand our needs.


The solution offered by Daiteo is very agile and can quickly adapt to the needs of our industry.

On the way to a group-wide deployment?

“I’m working on it! Indeed, it would be very practical to be able to deploy this solution in the other entities and to set up an API that would link Daiteo to our parent company.


I recently presented the Daiteo solution to our management.


To be continued!”

About Daiteo

Daiteo is the ideal solution for companies looking to regain control of their product data and streamline their exchanges with their clients and distributors.


As a PIM & DAM solution, Daiteo helps companies to centralize, manage, and quickly export their product data, while offering specific functionalities for media storage, collaboration among employees, and much more.


More than 70 clients such as AkzoNobel, Daikin, Signify, Toshiba, as well as many other brands worldwide, but also SMEs, have chosen Daiteo to propel their commercial strategy.


Founded in 2018, Daiteo has a dedicated team of experts and manages millions of products in various sectors, including industry, retail, food, and many others.