07 Nov
ERP, PIM, CRM : où se situe Daiteo dans votre écosystème ?
In the industrial world, every tool has its role.
But between ERP, PIM and CRM, a gap remains — the one concerning the management of product data in a B2B distribution context.
That’s precisely where Daiteo comes in.
ERP, PIM, CRM: three pillars, three limits
The ERP (Enterprise Resource Planning) is the operational core of the company.
It manages stock, prices, orders, and invoicing. It structures internal processes.
But it’s not designed to enhance or distribute products to resellers.
The PIM (Product Information Management) centralizes technical and marketing product data.
It’s essential for ensuring reliable information, but it remains focused on internal structuring.
The PIM doesn’t address distribution issues — distributor formats, specific matrices, Excel files, FAB-DIS…
It stores data without making it live.
The CRM (Customer Relationship Management) focuses on the commercial relationship.
It helps track prospection, opportunities, and client interactions.
But it neither manages product data nor its distribution through sales channels.
Each of these tools is essential.
Yet none allows an industrial company to pilot its distribution activity.
To know which products are distributed, where, at what price, in what condition, and under which format.
Daiteo: the control cockpit for B2B product data
Daiteo doesn’t replace your ERP, PIM, or CRM.
It connects these tools and fills the space between them to offer a unified, controllable view of product data — serving your commercial strategy.
Daiteo thus becomes the control cockpit for your indirect sales.
Where the PIM centralizes, Daiteo activates.
Where the ERP administers, Daiteo enhances.
Where the CRM follows end customers, Daiteo connects distributors.
What Daiteo brings to your ecosystem
1. A controllable overview
All product information — technical, pricing, logistics, marketing — is aggregated into a clear interface.
Marketing, sales, and customer service teams work on a single, up-to-date database.
2. Automated distribution
FAB-DIS, BMECat, Excel matrices, PDFs… Daiteo automates the generation and updating of all formats expected by your distributors.
Response times drop from several days to just a few minutes.
3. Smooth cross-team collaboration
Every department works within the same environment:
marketing enriches, customer service validates, and sales exports.
Silos disappear, and teams gain reactivity and consistency.
4. Channel-specific customization
Each distributor becomes a mini-channel, with its own rules.
Products, prices, formats — everything can be configured to ensure compliance and performance of your data across every sales point.
5. Continuous monitoring
Track completion rates, send histories, and FAB-DIS validations.
Tomorrow, Daiteo will integrate product sales performance at your distributors — enabling you to steer your strategy based on real data.
Why Daiteo is becoming essential
Manufacturers no longer sell just products.
They sell reliable, complete, and contextualized product data, capable of being distributed and activated across multiple environments — DIY stores, marketplaces, pro distributors, export channels.
That’s what our clients — Akzonobel, Tricoflex, Bollé Safety, Fitt France, Courant — have understood.
They’ve gained in speed, reliability, and visibility across their channels.
By automating the distribution of their product data, they’ve saved hundreds of hours of manual work and improved the quality of their exchanges with distributors.
In conclusion
- An ERP manages your internal flows.
- A PIM structures your product data.
- A CRM manages your commercial relationships.
But none of these tools allows you to pilot your distribution activity.
That’s Daiteo’s role — the B2B product data control cockpit, designed for the daily reality of industrial manufacturers.
