How Energizer automated BMECat exports with Daiteo

Centralize B2B marketing data and generate a BMECat quickly and easily

Company: Energizer
Industry: Batteries and portable power solutions
Brands Energizer, Eveready and Rayovac.
Core products Primary batteries (alkaline, lithium), rechargeable batteries, portable lighting solutions, and automotive care products

Energizer Holdings is a global leader in the power solutions industry, renowned for its batteries, portable lighting, and automotive care products.

While widely recognized for its consumer-facing products, Energizer’s B2B division caters to businesses and industries with tailored energy solutions designed to meet commercial demands.

From high-performance batteries for industrial equipment to energy storage solutions for critical operations, Energizer’s B2B division focuses on reliability, scalability, and sustainability.

Adapting to the evolving demands of modern B2B markets

The challenges :

Data centralization for B2B needs :
Their central PIM was designed for B2C data and lacked critical B2B-specific capabilities, such as managing ETIM data required for B2B markets.
They required a solution to centralize and manage this specialized data effectively.

Handling diverse market-specific requests:
Different countries and markets had unique and evolving data requirements.
Their PIM could not export data in formats required for B2B customers, such as BMECat, FAB-DIS, and custom Excel matrices. They faced difficulties in producing these formats efficiently.

Russell Cox Sales and Marketing Coordinator

“I work in the international B2B team. I manage data responsibilities in what we call the modern markets, which is mostly Europe, Australia, New Zealand, Korea and South Africa.

My main responsibilities are to provide and collect up our company data and try to provide it to all of our account managers.

This ensures we have all the necessary data ready when our customers request it.

We have more and more questions these days about different sorts of information, like CO2 emissions and certificates.

I think it’s going to be continuously evolving because there will always be extra questions.

Because we work with different markets, some countries have different requests than others that are more specific to just that country.

It’s a very wide net of requests.”

Limitations of a B2C-focused PIM for B2B needs

“We have a central PIM where we centralize a lot of data such as marketing texts, product features and others ; everything that’s in is more based towards B2C rather than B2B.

As we needed things such as the ETIM data for the B2B markets and that this isn’t something that we have in our PIM, we had to start trying to look elsewhere to find ways of getting this data centralized.

Moreover, we needed to be able to export the data in certain specific formats, such as a BMECat or FAB-DIS, plus various custom Excel matrixes and assets.

That was something that we couldn’t really do with our PIM, so I had to go and search elsewhere to find another company that might help us out.”

Choosing Daiteo: a seamless solution for B2B data management

The cost for Daiteo is brilliant

“We decided Daiteo would be the best option for us to help us move forward because of just how easy it is to use.

It seems so easy to import our data and to manage it so I thought we could use it as a PIM for B2B markets.

But the biggest thing for us was the fact that we could do FAB-DIS and BMECat with, more or less, a press of a button.

In addition, we could as well export data in Excel and PDF format.

And finally, the cost for Daiteo, for the year, for what you can get, is brilliant. “

A smooth transition: from Excel files to an intuitive online platform

“I already had all my data in an Excel file.

I was pleasantly surprised to see that I could really simply import my file and get the data.

And even if I had a different format, like moved and renamed columns, I could still use my previous mapping to quickly import my data.

As Daiteo is an online tool, we didn’t have to download any software.

We just go into the online tool, log in and work straight away.

The implementation has been great because whenever I’ve needed some help, I can just email my account manager or put in a video call with him.”

Advanced features for daily uses

“Adding assets is really easy.

I can select 200 products and then add it to all of them at once.

It’s much easier than previously so that’s a really good feature.

Some of our customers ask to specifically name the images, with the GTIN and then the customer code for example.

When I export assets on Daiteo, I can rename or resize them automatically

Again, just the exporting, and the fact that I can just select the products and then click BMECat and have directly the file is perfect.

We also have a specific file from one of our customers that we manage on Daiteo.

When it is exported with products, the file keeps exactly the same format, tabs, formulas and visual aspect. It’s exactly the same, but with data, which is fantastic.

There are many functionalities I’m still discovering, and every time it gives me the feeling Daiteo is going above my expectations.
Once you start using it, you realize just how simple and easy it is to use. “

Revolutionizing BMECat exports: faster, tailored, and effortless

It’s making Energizer look on top of the data

“The BMECat is one of our most important project with Daiteo. It is the main format that we’ve been using for a lot of customers.

Previously, in the other system, it was taking time because I had to go through certain steps before I could download it, change things and make sure that everything was correct.

Whereas with Daiteo, I can just go in and adapt my BMECat for a specific demand with a dedicated interface.

Once I got it all set up, I just have to select the products my colleagues needs, choose the language, export and it’s done within minutes.

I think it’s making us look really good because we can send stuff back pretty quickly, and all the data customers require is pretty much there.

It’s making Energizer look really, on top of the data, which is great. “

Thanks to its intuitive interface, Energizer can easily export its products in BMECat format on Daiteo

The 3 main reasons for choosing the Daiteo solution:

Ease of use and navigation
Flexible data importing
Variety and simplicity in exporting

Russell Cox

Sales and Marketing Coordinator

About Daiteo

Daiteo is the ideal solution for companies looking to regain control of their product data and streamline their exchanges with their clients and distributors.

Daiteo helps companies to centralize, manage, and quickly export their product data, while offering specific functionalities for media storage, collaboration among employees, and much more.

More than 100 clients such as AkzoNobel, Daikin, Signify, Toshiba, as well as many other brands worldwide, but also SMEs, have chosen Daiteo to propel their commercial strategy.

Founded in 2018, Daiteo has a dedicated team of experts and manages millions of products in various sectors, including industry, retail, food, and many others.