NEW
Dans notre livre blanc FAB-DIS 3.0 :
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FAB-DIS format overview
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What’s new in version 3.0
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Adapting your FAB-DIS to the new version
04 Sep
So, you’ve finally decided to work on the quality of your FAB-DIS file?
Great idea — it will improve the quality of your product sheets and make your distributors very happy (why miss out on that?).
Now the question is: where should you start?
And that’s where it gets tricky.
(The FAB-DIS 3.0 guidelines run 192 pages long.)
To make sure this project doesn’t get pushed back again, here’s the top 5 FAB-DIS fields to prioritize in order to boost your conversion rate on your distributors’ websites.
NOUVEAU
Webinar FAB-DIS 3.0
- Les nouveautés de la version 3.0
- Récapitulatif d’EasyCheck
- Adapter son catalogue au format FAB-DIS 3.0 en 3 clics
Vendredi 21 juin, 11h (rediffusion à la demande pour les inscrits)
The 5 FAB-DIS attributes to prioritize
1. The Libellé 80
This is your product title. It’s the very first piece of information a buyer will see when browsing your product. And since first impressions often stick, you don’t want to get this wrong!
To build it properly, make sure to include:
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the nature of the product (what it’s used for)
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its range or series
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its key technical information
Example: Circuit breaker DNX3 4500 – auto-auto – U+N 230V 10A – 4.5kA – curve C – 1 module
Avoid overly “marketing” titles.
Your marketing descriptions will appear further down on the product sheet.
⚠️ Important: your title must not be too short, otherwise it won’t be accepted (>40 characters). The short label (max 40 characters) is mainly used internally (ERP).
Tip:
The following Excel formula will help you keep track of your title length (replace A1 with the cell containing your title, then drag the formula):
=IF(LEN(A1)>80, »Too long »,IF(LEN(A1)<40, »Too short », »Acceptable length »))
2. The photo (several if possible)
A product sheet without a photo looks like this:
Everyone knows what an iPhone is… but are you really ready to spend that much money without being able to see the product you’re buying? (I’m not.)
Products without photos are guaranteed to miss out on a huge number of sales.
It’s even strongly recommended to have several photos for each item.
Put yourself in the shoes of the end customer who, when buying online, only has images to rely on to picture the product.
One photo is therefore the strict minimum.
With multiple relevant images, websites increase their conversion rates by 40%.
Some best practices for your photos:
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Take your products from different angles.
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Use a white or transparent background whenever possible.
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“In-context” lifestyle shots are also highly effective in helping customers visualize the product.
3. The marketing description
This text aims to highlight the technical features of your products and their comparative advantage.
Many buyers will skim through the text, so get straight to the point in both content and form.
Use bullet points to clearly and precisely list the different benefits.
This is often a longer, more time-consuming task… but you have several options:
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If you are part of a group that already has a website, try to reuse existing marketing copy (possibly to translate or adapt for SEO).
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Otherwise, focus first on your 80/20.
The 80/20 principle
This principle is often seen across industries: 20% of products generate 80% of sales.
By focusing on the most profitable products, you’ll maximize the impact of your efforts.
So, when drafting or revising your marketing copy, prioritize the products that contribute most significantly to company revenue.
You can then move on to the rest of your catalog.
You can also use AI to generate a first draft of your marketing content, then enrich/refine it manually.
4. Keywords
Want a product page that performs well? Great! But first, your buyers need to find your product pages…
That’s where keywords come in: they make your products appear in your distributors’ search engines. Working on them is therefore a top priority.
Best practices for defining your keywords:
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Use the technical terms commonly used by your customers.
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Use terms that are not already in your product titles (those are already indexed by the search engine).
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If you have an in-house marketing team, ask them which keywords they use to optimize your own website’s SEO.
5. The ETIM class
ETIM is the classification system used to describe the technical information of your products.
This information is obviously essential for buyers looking for products for professional use.
Moreover, technical data is often leveraged in search engines to help buyers quickly find the products that match their needs.
To find the correct ETIM class for each product in your catalog, you can use the CMT platform (provided by ETIM International) or directly rely on a partner solution (like Daiteo 😇).
AI can also be a helpful ally in facilitating the mapping between your product families and ETIM classes.
Applying these tips will help you improve the quality of your FAB-DIS, strengthen relationships with your distributors, and above all, increase your product visibility—and therefore your revenue.
But filling out a FAB-DIS file is never an easy task, especially when products must be updated regularly or when adapting to new versions of the standard (such as FAB-DIS 3.0).
Daiteo supports manufacturers in creating, updating, and improving their FAB-DIS.
👉 Discover how below!
